https://kensegall.com/2025/11/07/apple-is-crossing-a-steve-jobs-red-line/CitaatSome time ago (1999-ish), agency chief Lee Clow and I were invited to a hastily scheduled meeting with Steve and his top lieutenants. The topic was building advertising into the Mac system software.At that time, customers paid $125 for the annual upgrade to the Mac OS. It was proposed that Apple offer two flavors—an ad-free version for $125 and a free version subsidized by ads. Something for everyone! Free choi...